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Behind the Scenes, Commercial, Magazine Work
Darylle Rubino
Beyond Selling Fast: Alaska Real Estate Agents ...

Of course, you will want to be the one they will say good things about. Your previous listings will be

talked about. How you treated your clients and how effective your campaign was. So if you bring in a

professional photographer to the shoot, they will surely appreciate and remember how good you were

as a real estate agent; one who goes the extra mile and did every bit of effort to make sure that their

marketing campaign is perfect.

Lighting

Make Shift Bounce - Anchorage Real Estate Photographer

Creating Light w/a Make Shift Bounce

My job as a Real Estate and Architecture Photographer is to bring a space to life by adding and enhancing the light.  Not all homes and spaces are created equal.  Some require a lot more work and some creativity.  

I recently was commissioned to photograph a home for sale in Anchorage that was the perfect example of a home that required some creativity and additional lighting techniques.  The large majority of homes I photograph have white walls or at least a white ceiling that I can use for my lighting technique. This home, however was almost all wood.  Wood does not bounce light.  This poses a problem.

Over the years I have acquired a lot of little tricks to get light where I need it.  Luckily, I had all the tools in the back of my vehicle I needed for this job.

Walk through

I make it a habit to walk through each home I photograph first, so I can start to get an idea of what tools I will need to make it stand out.  As I walk around the house I am looking for areas that I need to add some additional lighting.  I am looking for ways I can hide those lights and still get the look I am shooting for.  When I saw this shot above, I knew immediately that I would need to bring in the whole tool kit to make this one work.  I needed every light. Every stand. Every bounce, tape, etc. that I had on me.

A lot of my peers take the easier road and photograph homes with no additional lights.  They are able to get in and out in a few short minutes and then spend more time on the computer processing the images to get the desired result.  I, however feel that lighting the scene with lights gives a much better image, so I take the time needed to do it.  This home took me about 4 hours to get all the lighting I wanted.

White Boards

I have found having some white boards handy really makes a difference, especially in homes like this.  The following images show how I use white boards or foam core to bounce my lights in areas I need.  I am always trying to find new ways to hang them, prop them up, or whatever I can to get them in the right spot.

The little boards give me just the right amount of light to make the area look how I envisioned it when I walked through the home.

Here are a few more images from this photo shoot.