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Behind the Scenes: Post-Processing Real Estate Photography

Unless you have the kind of relationship with your real estate photographer that we do with many of our clients, post-processing for your listing photos may still be a mystery to you. 

What is it that keeps your gallery files from being zipped and shipped over the morning after your photoshoot.

We know that you know it’s worth it. But we also want you to know why. 

Today’s post offers a behind the scenes glimpse of that magic happening to your images in the time between shoot and upload.

Balancing Light Temperatures

The number of windows in a room, the home’s location, and even time of day can affect lighting throughout a home. Think about using a flash versus none or the difference between the lightbulbs you have in various lamps and fixtures at home.

Unfortunately, for buyers scrolling through your listing photos, stark differences can be quite distracting. So, real estate photographers “balance light temperatures” across the gallery. 

This means they edit lighting in order to bring the entire gallery to a light, bright, and airy middle ground. They do this by reducing ultra bright highlights, lifting shadows, and saturating blacks, among other things. 

Color Correcting in Tandem

In tandem with balancing light temperatures, your editor is adjusting color saturation and playing with hue and tint, too. This is how we enhance the green trees and warm exterior evening lighting, for instance.

Or, while brightening a kitchen shot, you could kick up the contrast and increase saturation on a countertop close-up, to make the natural grey veining through gorgeous white marble really pop.  

Note, however, that it is always our goal (and responsibility) to accurately represent a space. Because eventually, a buyer is going to see the real thing. Best to keep it enhanced - not unreal.

Final Touches on Staging

Often, photographers send a preparation checklist ahead of their appointment to ensure everything is in place. Still, even the best planning won’t escape uncontrollable factors like weather and staging mishaps.

Luckily, we live in an age where we can make these kinds of corrections digitally: 

  • Crop images for best framing

  • Remove distracting objects

  • Add minor details (fire in the fireplace, flowers in a vase) 

  • Replace cloudy skies with a clear day

Vertical correction can straighten the strange curving or odd distortion that sometimes results from an awkward angle taken for “full effect.”   

In the rare case where zero staging has taken place, we can also virtually stage to provide depth and perspective in each room.

Your Gallery’s End User Experience

Once you’ve got the gallery’s overall look and feel where you want it, the last order of business is to ensure visual integrity from photographer’s files to listing upload.

We always resize listing photos to real estate site specs. Any distortion in your gallery images can have you overlooked in a heartbeat. Making sure every photo is uniform and fully viewable to the end user is a must.

To learn more about what DMD does behind the scenes of our post-processing of real estate gallery photos, feel free to call or contact us through the site!

Four Tips for Getting the Real Estate Photos You Want

Research shows photography can decrease your home’s time on the market by more than half. But in this competitive real estate market, you have to go above and beyond a standard set of photos to command the attention (and price) you want.

Here are five tips for getting the real estate photos you want for the greatest impact among potential homebuyers.

Stage for Dreaming, Not Home Décor Shopping

Looking at photos of an empty room makes it difficult for buyers to visualize the space. Appropriately furnishing can identify its purpose, provide scale, and show lighting in the room.

Staging can also effectively emphasize custom elements such as light fixtures, built-ins, and other design features in the home.

The key is remembering to avoid clutter and personal touches. It is difficult for buyers to dream if they become distracted by your personal style and décor.

Hire a Professional Photographer

Digital-savvy millennial homebuyers want stunning visuals – especially when they’re being asked to pay top dollar for a new home.

Professional real estate photographers are experienced in specific types of equipment, photo angles, best lighting practices, and editing your digital images in order to capture the most impressive pictures of your home.

Also, true industry professionals can offer virtual tours and drone imaging services, as well as accurately recommend when they are best-suited for showcasing your home (which isn’t always the case).

Don’t Forget Your Curb Appeal

Believe it or not, part of captivating the kind of buyers you want through a digital home listing includes curb appeal.  

Millennial homebuyers, currently the fastest-growing segment today, are just as interested in the outdoor aesthetic as they are the indoor one.

Listings that don’t begin with the front yard and end with the back have the potential for leaving your listing passed over in the blink of an eye.

Diversify Your Visual Media

There are three primary options for diversifying the presentation of your home for maximum impact. Discuss them with your real estate agent and photographer.

Floor Plans

Behind photographs and detailed information, the National Association of Realtors reports floor plans are the third-most important visual to include in real estate listings. It’s easy to add them, too.

3D Virtual Tours

The amount of home purchases being made sight-unseen has jumped to 45% according to Redfin. One primary reason? 3D-tour technology. It can be especially effective here in Alaska due to our proportion of out-of-state buyers.

Drone Shots

Drone photos are great for hard-to-reach angles that could wow potential buyers, as well as showing proximity to walkable community amenities. The option is usually a must for large, high-end properties and listings with acreage.

Do you have additional questions about snapping the perfect real estate photos?

Contact us! At DMD Real Estate Photography, we have been taking fantastic photos of local real estate since 2009.

How Many Photos Should Your Listing Have?

We have heard the statistics – tech savvy millennials are dominating the housing market; more than half of homes purchased are originally located via online outlets; and yes, 45% of offers are being made before buyers even step foot in the home.

The fact of the matter remains, however, that buying a home is still one of the most expensive, most important, and most emotional purchases we make. As a result, it is your listing photos left bridging the virtual gap.

Because the initial part of the home-buying process is now taking place online instead of in person, your photos must convey the property’s full potential through its photo gallery all on its own.

So, the only question left then is exactly how many photos do you need?

The short answer: it varies.

But here are a few key elements you’ll want to your photo gallery to address to ensure your potential buyers are hooked on your home.

Tell Me a Story

One great way to decide what photos to include is by imagining you are giving a buyer the grand tour in person. When they visit, what would it be like from the moment they step out of the car?

Decide the path you would take them up the sidewalk and into the home, what the must-see features are, and the story you want them to weave around themselves living here.

Show What You Tell

As you take this imaginary tour, remember, for every detail entered in the listing description, there should be a photo that a buyer can pair up with it.

There’s nothing more disappointing than hearing about an amazing upgrade… then having no photo to zoom in on and examine. It could cost you a buyer’s decision to take a closer look.

Less Can Be More

That said, just like any good author, leaving some detail to the imagination can propel interest to keep exploring the story being told. Highlighting design elements and showcasing the most appealing features of the home are important, but you don’t necessarily need a shot of the same space from every single corner of the room.

Ultimately, the point of the listing gallery is to entice your buyers to make the next move – whether it be a call to set an in-person tour, or to actually submit an offer on the home.

It truly depends on the size and features of the property being listed, but research says that fewer than 10 high-quality snapshots can leave you overlooked, while more than 20 has the potential for being overkill.

Personally, our rule of thumb is to try and offer as many photos as you need in order to tell the story your buyer should hear. However, know that a dozen amazing professional images will always draw more buyer interest than two dozen unthoughtful, un-staged, under-lit listing photos any day.

Ready to have photos taken of a new listing? You can book our services through our site if you’d like. Or give us a call at 907-268-7701.