These days, bare minimum is no longer enough when it comes to selling homes, either as an agent or as a casual seller. More importantly, if you are an agent, building a good reputation is essential to growing your brand. Therefore, you need to lead your clients on a delightful excursion and let them feel as though they have toured the entire house through the visuals you put out online, photos are no longer enough to get prospective buyers’ interest.
There are homes that require the bare minimum. If the house has a great roof, beautiful aspects with enough space, which cost towards millions and even more; marketing has to go beyond just listing photos. The seller will have to use all the marketing techniques available to them in order to showcase all the home’s potential.
The Necessity for 3D Tours
Check out this 3D Tour we came up with for a recent listing: 910 Bench Court.
With new tech and state-of-the-art photography and videography devices, real estate marketing has reached higher heights with 3D virtual tours. Virtual Tours help clients see exactly what they are looking for in a house which helps them make a decision. It has become more popular these past years because of the pandemic. People need to stay home, but they also need to see the house for themselves, and thus, homes on the market can be visited anytime, anywhere.
As opposed to listing photos, with Matterport tours clients will be able to move outside the box and imagine how the porch, living room, master suites, kitchen, backyard, and other sweet spots in the house are interconnected with each other. It shows them how they could move through all the spaces from a god’s eye. Floorplans serve the same purpose, although with dimension provided for clients who are concerned with the numbers. But beyond the numbers is the fascinating experience that a virtual tour lets clients in to.
Compared to videos, virtual tours are interactive. This means that with video tours, you won’t be able to add any fancy features to encourage clients to engage with the tour while virtual tours allow clients to go where they want freely. With that advantage, they can appreciate every little detail of the house and handpick favorites—granite countertops, large windows, friendly stairs, spaces filled with natural light, you name it.
Let’s take a look at the figures: 95% of home buyers use the internet to search houses, 51% of people buy homes that they found online, and already 77% of clients want to do a virtual tour before doing a real visit.
The Practicality of it
These statistics open an insight into how 3D virtual tours appeal to most home buyers in today’s venture of real estate marketing. For one, having a Matterport tour of your listing can help real estate agents save time and money from scheduling an open house, especially for properties that are remote (also considering that people are shifting virtually because the pandemic is not getting any better).
Speaking of going virtual, virtual tours also improve interaction made online. Clients can comment on any aspect of the property. For example, a client could ask about the type of insulation, material, flooring, and whatnot. This will help the agent respond to any questions in real-time. The interaction is like you’re actually there. Marketing has moved to the digital world.
How to Get into Modern Marketing
You can talk to your photographer about it, they may know a thing or two about virtual tours and marketing what-have-yous. If you’re lost, find a real estate photography powerhouse who has all these services. Like DMD Real Estate Marketing who has been in the business for years and years, enough that it has become Alaska’s best partner when it comes to real estate marketing. The DMD Experience includes 3D Tours, Video Walkthrough, Floorplan, and all other marketing essentials. Call us at (907) 268-7701 if you have any questions.