Coronavirus has put a halt to many business operations. But it has actually opened up a few opportunities for potential home buyers.
How so?
Interest rates are incredibly low. Everyone has a lot more free time. And looking for homes is still possible - all you need to do is search online.
Professional real estate photography has always been crucial to generating leads and catching a buyer’s attention online. But now it’s more important than ever. For many homebuyers, it’s the only way to see what is on the market.
Our real estate photographers have had to make some adjustments to the way that they conduct business, but we are still operating. If you want to sell your home and make the best out of the coronavirus epidemic, consider investing in professional real estate photography before you list.
Here’s why and how.
How Professional Real Estate Photography Makes Your House Stand Out
Statistics show that professional real estate photography helps a home do two things:
Sell faster
Sell for a higher price
Realtors see this happen all the time — 88% believe that professional photos are more likely to grab a buyer’s attention and increase interest. And the opposite is definitely true as well.
Admit it. We’ve all scrolled past a home or other product online simply because the picture was low-quality.
This is just bad business. Because if more people are interested in your home, more people will reach out for further info. Which means more people are likely to bid. And, of course, more bids leads to higher bids.
The type of real estate photography makes a difference as well. Consider how you will display the inside, outside, and full scope of your property. Drone photography helps a home sell 68% faster than homes without drone footage. If you utilize virtual tours and images of floorplans, it can help to sell people on the home who may be scared to visit in person right now.
When you reach out to real estate photographers, be sure to ask about what gear they use and what this gear can cover.
How Are We Photographing Homes During This Time?
To keep our team safe, we are mostly photographing vacant homes. But a real estate photographer will still need to walk through the door to each empty room. This is a great opportunity for you to stage or simply sanitize the home. Adhere to the CDC’s rules for sanitization to keep any visitors safe during this time.
Need Marketing Help? We’re Expanding Our Services
Many local businesses are pivoting and adding new services during this epidemic. Fortunately for homebuyers, we are expanding our services to include full marketing kits. Get Facebook ads, teaser videos, and other marketing materials that are ready to post. These inviting and professional assets will catch a buyer’s eye and give them all the information they need to schedule a visit or learn about your home.
Reach out for more information about our marketing kit and full range of other real estate photography services.