Photography is fundamental when it comes to any kind of marketing, especially when it comes to real estate. And agents who are known to be wiser go for high quality imaging and won’t settle for just what’s enough, but what’s amazing for their listings. High Quality images in Real Estate Marketing ensure better offers and a shorter period of selling. This is the basic and what has been since time immemorial.
But in a definitely faster world and certainly high tech, even wiser agents should not just go for the basics in their marketing campaigns. Surely, your friendly neighborhood photographer has more to offer than just photography. As in 2021, photography firms have gone beyond the definition of their niche and have embraced the truth of their job, which is marketing. Photography may be a very important part of it, but it is just a part of it.
What’s more than Photography?
As editing technology is expected of any respectable company, photographers will have to go the extra mile in respect to what is within their grasp. There is what we call, twilight imaging. Of course, one would not wait for the magic hour to shoot, as it would be very impractical, as a photographer may be booked for several shoots within the day. And so, the magic happens behind the scenes, or as what really happens, behind the screens. Skies can now be manipulated to make a home more enticing to the eyes of a searcher. Houses can stand out through putting in purple skies that perfectly complement the beauty of the home, which in turn allows for more inquiries.
Going Beyond the Traditional
Staging has been a proven effective technique when it comes to appealing to a certain lifestyle. It’s good, but it could be better. Sure, there are those who have a certain taste and want to stay true to the traditional, but staging can now meet all possibilities through virtual techniques. Agents now have the option to present all the potential of space through leaving it empty during the shoot, then have the furniture and decorations added in during the post-processing or the editing phase. One room, all kinds of purposes. Virtual staging is surely becoming more popular for its great value among sellers and agents alike.
Do More by Doing Less
After getting the photographs for a listing, an agent or a seller will need to create flyers for it. It has to look appealing, but not everyone has the eye for a layout. The simpler they may seem to be, the easier they are to mess up. One can easily miss the right font to use, and even the colors can be out of place. Thus, agents would get a graphic designer or their personal virtual assistant to create it for them. But instead of getting the project done by another person, photography firms actually offer the said service. A good real estate photography company should offer their clients a marketing kit. Thus, making it easier for everyone.
Going Even Beyond the Extra Mile
Right now, social media is where people are. But posting listings and scheduling posts can be overbearing for an agent whose day is already jam packed. “Ain’t nobody got time for that!” Aside from marketing kits, real estate photography can also take on social media posting for their clients. Of course, one can’t go out without social media pages, and real estate photography firms have Facebook, Linkedin, Instagram, Google Business (and the like) pages, with followers who are in the same niche. And so, marketing packages now also include social media posting.
Aside from this, agents should also consider getting an individual listing website for the homes they sell. Listing websites can be confusing to searchers with numbers and ugly fonts with the pictures too small or too easy to miss. Some Real Estate Photography companies offer listing websites that are ergonomic, easy-to-navigate, simple and beautiful enough to keep a home searcher glued interested to a home’s important details; just like this one by DMD Real Estate Photography.
What’s Good Is
You can find all those services in one place. Booking a photoshoot can also extend to full marketing packages that will not only ensure a fast sale through effective techniques, but take a lot off someone’s plate. Doing business should be focusing on what matters more. And with marketing being in one place, agents can work on the more important stuff while leaving the advertisements to the backend office.
Booking a photoshoot no longer cuts it in 2021, you can go the extra mile by doing less while being more effective. See the DMD Difference and realize what could be improved and what is much better for your real estate business.
