Depending on a photographer’s particular niche, they may prefer utilizing natural light, and in some cases, it’s the only way to truly capture the perfect image - even in real estate.
While often there are components of natural light that make sense for real estate photography, by-and-large strategic artificial lighting is crucial to the successful sale of a home. Here are four reasons why.
Reason #1: Homebuying Is a Visual (and Emotional) Endeavor
A well-lit home appeals to both our visual and emotional buying processes. In fact, science has proven that good lighting, in general, can heighten a person’s mood. Poor lighting has even been linked to depression!
When you think about the investment of time, money, thought, and commitment that goes into buying a home, it’s easy to understand why a buyer would pass over a poorly-lit property for one that is light, airy, and bright.
Reason #2: You Must Present Your Alaska Home in Its Best Light
Often, you (and your clients) pour time and money into improving a home in an effort to ready the property for listing. But that won’t matter if potential buyers can’t clearly see what’s in the photos. The right photographer understands the importance of presenting a property in, quite literally, the best light.
Not properly investing in this marketing component would be a misstep in every sense of the word. This is especially true for the Alaska real estate landscape, where many times your listing gallery is the only way a buyer sees the home before making an offer.
Reason #3: The Right Lighting Guides Homebuyers’ Eyes
Strategic illumination can help guide the eye of a potential buyer through every aspect of every image you include in your gallery. Here are two prime examples:
Track lighting can be directed toward specific built-in elements or to highlight certain wall features in a home.
The combination of recessed lighting and the reflective glow of a well-positioned whiteboard can lend to a dreamy, golden look in a cozy Alaska home.
Reason #4: Great Lighting Helps Your Clients Dream Bigger
You may have noticed that real estate photographers love a well-staged home to photograph. It is our job to develop the story your potential buyers are dreaming of with your listing, and, as you might imagine, it is far easier to tell a good story in a staged room than in an empty one.
Fantastic lighting helps us weave in the subtle details of a home by shedding light into its darkest corners, making a small, dark room seem bigger and more wide open, and showcasing its best features. We use lighting to help your clients dream bigger.
DMD Real Estate Photography Knows Property Lighting
Ultimately, the right lighting in your photographs is crucial to selling a home. To see more creative ways DMD Real Estate Photography has used lighting to tackle some of the complex challenges we face when photographing real estate, check out this previous post.
If you’d like to talk about a specific Alaska property of your own, and how we suggest lighting your listing images, give us a call!