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The Power of Video for Real Estate Marketing

The world is becoming a smaller place thanks to our digital connections. Real estate marketers can share content with potential buyers across the globe.

But it isn’t enough just to share some statistics or photos.

Video is becoming an increasingly important part of marketing strategies throughout different industries, but it’s especially handy in the world of real estate. The value that video brings to your homes quickly exceeds the costs and efforts of creating this type of content.

Stats and Facts about Video Content and Marketing

Before we zoom in on the relationship between video and real estate marketing, let’s look at the big picture. No matter what industry you are in, video content is an opportunity that cannot be overlooked.

  • Videos are consistently a factor in the decision-making process. A Vidyard report revealed that nine out of 10 customers say that product videos are helpful when buying.

  • If you want to spread the word about your business or homes, use video. Landing pages with video are shared 40 times more than landing pages without video.

  • Users want more video! In fact, 53% of consumers expect more video content across the web.

  • While consumers often prefer shorter videos, videos encourage viewers to stay on a website for a longer period of time. This helps to boost your reputation with Google. Video content is more likely to put your website on the first page of search engine results, driving a lot of traffic to your business. 

Why Video Is Important for Real Estate Agents

Video helps your home stand out.

Buyers shop for homes for a month or two before buying. In that time, they can look at a lot of homes online. But a video tour can help your buyers remember you. A majority of people (65%) are visual learners, which means that they retain information better if it is presented through visual content. Even a quick walkthrough of a property will stick in a buyer’s head longer than a text-only description of the home.

Video puts buyers in your home.

Well, not literally. But when a buyer sees video content from your perspective, they are more likely to picture themselves living in the home. Video content can also put realtor faces to names, making the content more relatable. When buyers see visual content next to testimonials or in video content, they are more likely to trust the source.

Video gives your brand more personality.

Real estate marketers have a lot of choices to make when they are shooting video. Videos can be shot in the house to show buyers more than they would be able to experience with just pictures or text. But many marketers use this medium to get creative.

Video content can help real estate marketers at every point of the buyer’s journey, from lead generation to securing customer loyalty.

Here are just some ideas for videos that real estate marketers can use to reach business goals:

  • Walkthroughs of homes that are up for sale in the area

  • Tutorials and informational videos for first-time home buyers with questions about the buying process

  • Videos introducing members of the real estate team

  • Live streams of open houses or other events

  • Reviews of local businesses to promote the neighborhood

  • Time-lapse videos of new homes being built

The options are endless!

Video content takes your real estate marketing strategy to the next level. For information on how you can get high-quality video content throughout the Anchorage area, contact the team at DMD Real Estate Photography today. To view more videos by our team you can visit our Vimeo Channel Here.