Looking through real estate listings online can be overwhelming -- especially if you’re trying to sell. How do you make your house stand out? What can you do to get buyers to stop scrolling and learn more about your property?
For the answers, let’s look to the homes that have done something right. Earlier this year, Redfin released a list of some of the top viral homes of 2019.
These homes are absolutely stunning. The attractive pictures on the listing brought plenty of attention, competition, and high bidders.
But you don’t have to have a home that is worth more than a million dollars to go viral. Take the best elements of these viral homes and bring them into your listing for more views, clicks, and bids.
Show off the space.
The photos of “The Modern Bungalow” and the “Urban Oasis” make the houses look like they go on for miles. Open-concept floor plans are in, and everyone wants to feel like they are buying a property with lots of space. Remove any obstructions and take photos from a position that makes your home look open and free-flowing.
Stage appropriately.
It’s quick and easy to take photos of your home as-is, but this doesn’t always translate into more interest. No buyer wants to feel like they are peeping into someone else’s home -- they want to feel like they are looking at their future home!
Stage the home and remove any personal photos, scattered toys, or evidence of pets.
Follow the (natural) light.
What do“The Queen’s View” in Seattle and the “Contemporary Townhouse” in Chicago have in common? Floor-to-ceiling windows let in natural light and give the homes a more modern feel. Windows can also increase airflow, reduce energy bills, and add much more value to your listing. If you’ve got them, flaunt them! Get a photo that encompasses how much your buyers will be able to see when they open the curtains.
Windows will also help you as you take photos. Plan to shoot when your rooms are filled with natural light.
Zoom out.
In order to truly get a sense of the “Rooftop Party Pad” in San Diego, you need to show off the rooftop. How do you show off a big, external space? Zoom out.
Drones are one of the best ways to do this. Use drone photography to capture the entire space that is going on the market.
Use a professional photographer.
Drones? Professional lighting? Staging? These equipment and practices can cost money, but significantly increase the value of your home.
Don’t worry about learning how to operate a drone or take a professional photo yourself. Save time by recruiting a professional photographer who can show off your space appropriately.
A cell phone camera or blurry photo may fail to capture the beauty, flow, and unique qualities of your property. Professional photos will share all of this and more.
Make buyers stop and stare at your listing. Reach out to DMD Real Estate Photography today.